Branding is connecting with your customer, it should excite, engage and demonstrate complete understanding of your target market. A brand is not a given, it is earnt and respected. It will not happen overnight but needs to grow over time. Successful CEOs and business owners know that branding goes deeper than a name and logo. …
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Finding the Core: How simplifying your brand will broaden your horizons. Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backwards. To get ahead you have to hustle.” All great brands know this. Look at the history of any great brand and you …
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