Understanding and Analysis
The first stage in developing any brand strategy is to get to know the organisation and its operating environment. For us, this involves internal audits, customer and competitor research, and listening to stakeholders. That way we can ensure everyone is onboard with the change in direction ahead.
Analysing the why, what and how
We distil our research into a single proposition: why you are doing what you’re doing and how this makes you different. Our mission is to create interesting brands, not just interesting advertising. We’ll help position you in the market so you can stand apart from the competition — by not competing in the first place. We’ll help you occupy a space all of your own. A unique position carved out specifically for you by strictly following your purpose and proposition.
A clear proposition still needs to be seen or heard. We align our strategic, design, development and digital marketing agency teams to plan your bespoke, customer-focused strategy that includes clear business goals. As the results come in, we adapt and refine the plan based on the new data – always improving on what’s come before.
If you’re missing a key element of your brand DNA, we can help you build it. It could be a single product name that needs to be a bit different. Or internal promotion to help your employees better understand the brand. It could be clear designs that separate what you do so customers can navigate your offerings more clearly. Or it could be an evident brand structure that means investors can grasp the scale of your ambition. Whatever you need, we apply strategic thinking to create brand architecture that emotionally connects with the right people.