Just a few years ago, Millennials were the hottest and most talked about generational cohort on the block, driving consumer behaviour and value trends in the market. But in 2020, Generation Z has noticeably taken the wheel, accelerating actions and demanding accountability for brands to live and breathe diversity & inclusion, authenticity, and social responsibility. […]
November 30 2020
Andrew, tell us a little bit more about your role at BrandAsylum. I’m the Creative Director and one of the founding partners of Oxfordshire branding agency, BrandAsylum Group. As Creative Director I work cross strategy, new business, design, the day-to-day running of the business, concept creation, idea generation and problem-solving. I would say very much […]
November 27 2020
Keep it simple stupid has been one of the mantras used for many years at BrandAsylum HQ. We’ve have had so many conversations with clients, businesses and brands wanting to deliver too much in one go, in one place, at the same time, and every time we’ve challenged and pushed back on this with ‘KISS’. […]
October 22 2020
Finding the Core: How simplifying your brand will broaden your horizons. Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backwards. To get ahead you have to hustle.” All great brands know this. Look at the history of any great brand and you […]
October 9 2020
Branding is connecting with your customer, it should excite, engage and demonstrate complete understanding of your target market. A brand is not a given, it is earnt and respected. It will not happen overnight but needs to grow over time. Successful CEOs and business owners know that branding goes deeper than a name and logo. […]
October 9 2020
Given the benefits of powerful branding, it’s easy to see why CEOs and Senior-Level Marketers want to invest in branding first. So where do you begin? How do you develop a memorable brand that would boost your company value and attract more customers? Get Clear on Your Story Storytelling is powerful. Research shows that our […]
October 9 2020
In the world of branding and marketing, clichés often get thrown around far too easily. “Content is King” is a great example of this. The number of blogs and social media posts declaring this so-called truth would be mind boggling if it weren’t so tedious. The problem with clichés is that, through overuse, they’ve come […]
October 9 2020
If you’ve ever had to select a font you would know how seemingly endless the list is before you. Searching through thousands of fonts can be quite an overwhelming process – trust us, we know. As designers though, we find it very interesting to look through fonts and appreciate the slight differences and nuances that […]
October 9 2020