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Mt Fyffe Gin launch
& bottle design

Brand Strategy, brand development, market positioning

This summer, we supported New Zealand distillery Mt Fyffe brand and launch its range of super-premium gin.

Design and build a new artisan gin brand from New Zealand. Design the logo, bottle design and social media launch campaign.

The Brief

Mnt Fyffe Distillery asked BrandAsylum to create a new brand identity and bottle design for their two launch products Black Sheep and Sheerwater. The gin is distilled and made from a farm based in South Island New Zealand with all the botanicals used locally sourced. With the unique flavours the artisan gins are the perfect match for today’s range of modern flavoured tonics. Mount Fyffe gin is a small artisan distillery with big ambitions to not only add to the local market but look to distribute globally as well.

The Challenge

Creating a new brand from scratch is never easy, with many variables and options to work through and agree. What was paramount was the need to make the bottles stand out from other gins on the shelf and sell their unique flavour combinations.

The Solution

Clean design with a strong hint of humour that captures the producer’s personality. Keeping it simple with a strong type face and design style the labels are printed on clear labels with a silver back panel to add depth to the bottle when seen on shelf. The twe gins needed to look very different as using different botanics but still be seen to come from the same family – with the use of a strong logo, layout and design style we were able to a brand and bottle design that sets itself apart from the competition.

Style & Design

Gin bottle design has the tendency to become very complicated, this is where our design approach of less is more comes into the design thinking for Mnt Fyffe Distillery. A strong clear brand, showcasing the unique botanics in a clear way that tells a story when viewed works so well.

I know I was on the right path choosing BrandAsylum to design the labels for my Gin when after a brief chat to Andrew he came back with some amazing designs, Since the first design we have added ideas, seen what else could work, tweaked parts of the design until I believe we have come up with the prefect label, I am super excited to see these incredible looking labels on my Gin bottles and it’s all down to the brilliance and communication of how BrandAsylum have interpreted the brief, worked with my ever changing mind and finalised on a fantastic classy and 1st class label. I would highly recommend BrandAsylum to anyone wanting to develop eye catching signage, designs and graphics, thank you.

Justine Schroder, Owner / Founder Mt Fyffe Distillery, Kaikoura, New Zealand