Commercial property
virtual reality marketing
Immersive virtual experience for
Fountain Precinct commercial property
Tasked with increasing brand engagement using diverse multi-channel campaign delivery.
Explore Node here and Fountain Precinct here
The Strategy
Fountain Precinct in Sheffield used to be called Josephine’s nightclub. Closing in 2003 it stood empty until the Kames Capital, Commercial Property developers, started to create plans to turn the old nightclub into new offices and a gym. The project demonstrates the confidence in the Sheffield office market. Kames Capital required a name and brand and strategy development to support this venture to make them stand out from the crowd.
The Challenge
BrandAsylum was appointed to undertake the implementation of a new brand identity with a focus on changing the perception of commercial property focusing on using the dynamic, powerful 3D matterport platform, allowing us to turn the property space into an immersive and accurate digital twin experience to clearly identify itself as a leading office space to appeal to corporate organisations needing office space.
Exterior and interior visualisation
To create a full set of exterior and interior visualisation portraying the Fountain Precinct development. Once these initial visuals were created BrandAsylum developed the digital media into virtual 360 panoramic walkthrough tours, where the viewer can take a tour of the Sheffield office development and a three bedroom home, either by the use of a virtual reality headset, PC or mobile. In addition, the visualisations and 360 walkthroughs were utilised across various media platforms
Commercial property brand creation
BrandAsylum designed a brand to highlight the stunning architecture, colour credentials and premium quality of the Fountain Precinct building, along with its central location to the Sheffield City centre business district. The name, ‘Node’ reflects its cutting age facilities and location within the city. Bold use of the brand was utilised across a range of signage and wall graphics along side corporate literature, digital platforms and social media engagement.
